There are 3 vital signs that determine school health.
The vital signs of school health indicate the status of a school’s performance. Our experience tells us that schools fail if they don’t get the balance right.
- Educational leadership – the school must have strong leadership in areas of curriculum, teaching and learning. A visionary leader who understands the true foundations of education is required. Not just a figure head but an educational leader.
“Especially in the new developing markets we find that school owners sometimes place business leaders at the helm of new schools. Whether in title or practice that is a really poor decision and a common mistake. “
Greg Parry GSE CEO
- Business Acumen – the school must have a sound business plan and leadership on the financial side. “Without money there is no mission. Without mission there is no money.” The financial side of school management is crucial to the schools success.
“Educators generally have limited expertise on the business side. There are rare occasions where I am proven wrong but most often a school must have a specialist business leader with strength in this area and good team work between the education and business side.”
Greg Parry GSE CEO
- Marketing and Admissions – the school must be effective at communicating its vision and mission. Educators are very good at communicating values and they will play a key role however the science of marketing, converting leads and admissions is a specialist skill that is rare and invaluable. It is not a task well positioned within the education portfolio.
“Good marketing is invaluable and these skills are not just about nice brochures, a website and branding. Generating leads and converting leads to new enrolments is a science. Invest in this area as a key priority.”
Greg Parry GSE CEO
The vital signs of school health are quite universal.
In private, international and public schools these areas all require critical attention when performance is off track. Even just one can bring a school down if there is a critical problem. Equally, a focussed attention on one or more can quickly change momentum in a positive direction. It is important to direct attention to these 3 key areas in order to launch a new school successfully, turn an existing school around or maximise the performance of an existing one.
If you want to learn more about the steps required to set up a school or an international school franchise check out some of our other articles:
– Open a School – 10 Things to Consider
– Steps to Setting Up a New School
– 10 Steps and Articles on How to Set Up a New School
– GSE International School Franchise Models
For some great regular updates on the international education industry we also monitor PIE
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About GSE
Global Services in Education plans and opens international schools for investors, developers and governments, and manages them once they are running. 39 school projects delivered across 16 countries. Management agreements run a minimum of ten years.
The company was founded in 2011 by Greg Parry and Shanna Parry.