a graph showing an upward trend: a relation to increased enrolment

There are several factors that affect whether or not a school will increase enrolment. Have you ever sat there wondering why one school has increased enrolment whilst others do not?

Here are factors that contribute to enrolment growth or decline at a school:


The vision, drive and personality of the leadership (this is School Management, Principals or Heads of School, even owners) will affect the enrolment. Many leadership gurus believe that leadership is the pivotal force behind the success of an organisation. The same is true in international education.

Showing Leadership. A key factor to increased enrolment
Quality School Experience

An important factor in school growth is the overall quality of the experience. Parents are investing a significant amount of their money to provide the very best education for their child/ren and due to this, they expect high quality. A high quality experience is vital and should be integrated throughout the school in order to increase enrolment.

Vision & School Improvement

It could be the addition of a new STEM lab or the construction of a state-of-the-art gymnasium or football field, vision and school improvement in strategic areas can have a hugely positive impact on enrolment growth.

Faculty & Staff

Teacher and staff should be the first connection that a family makes with your school. These educators will be the ones to teach and guide students. Should they deliver a high quality educational experience and personally connect with the students and family in a positive way, this experience will impact enrolment.

Parent Satisfaction

When parents are satisfied, there are at least two results that follow:

  1. Satisfied parents will lead to strong retention. A strong retention rate obviously leads to increased enrolment.
  2. Satisfied parents will tell their friends about your school. This is positive word-of-mouth working in your favour. The school will not be able to grow without parent satisfaction and positive word-of-mouth.

The experiences of parents, students, graduates, faculty and staff will fuel word-of-mouth, whether positive or negative, in the community. This will create a reputation, and word out on the street, about your school. This buzz and reputation in the community will affect increased enrolment.

Demographics, Location & Price

The local community demographics, the location of your school and the tuition fees will have a significant impact on enrolment. Can the families in your community afford the tuition price of your school? Are families in the community that support and in need of an international school for their children? When looking to grow, it is important to consider your demographics, location and price. Concerns with the economy and increased tuition rates in private schools, it is critical to examine pricing strategies with a view to future sustainability and increased enrolment.


One issue that schools are continually facing today is the increased competition from other schools. All types of school face a very competitive market. Besides competition with other international schools, international schools are working to increase quality by providing specialised opportunities and pathways.

Marketing & Enrolment Plan

It obvious that every school desiring enrolment growth needs to have a marketing and enrolment plan. With an intentional marketing and enrolment plan, schools are be able to implement specific strategies that will impact your school’s growth.

There are no doubt other factors that influence growth too, however these points have the greatest impact on increased enrolment at an international school.

What are the factors affecting enrolment growth at your school?

What do you need to do to increase enrolments and support your school’s growth?

Who is Global Services in Education (GSE)

Global Services in Education is a company led by education experts. They are proven education leaders who know how to set up and manage international schools. GSE can lead the project from the initial idea to set up and full management. Kindergarten, Primary, Middle and High School, Universities and Adult education.

GSE Brand

“I love great food and I love beautiful restaurants but that doesn’t mean I should set up and operate a restaurant. Everyone has been to a school and many have sent their children to one but that does not mean they are fully qualified and have the skills to guarantee the school’s success. The key difference between a great school and a failing school is its educational leadership. GSE has developed a reputation for being an invaluable bridge between education and business, particularly in unique cultural contexts.” Greg Parry, CEO.

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Education Management

Internationally renowned for his expertise in education leadership, Greg Parry’s vast experience includes leadership of projects for edu-cation institutions throughout Australia, the Middle East, the United States, India, Indonesia, Malaysia and China. Recognised for his numerous contributions in the education arena, Greg has received the Ministers Award for Excellence in School Leadership based on improvements in school performance and a range of successful principal training and leadership development programs, as well as the School of Excellence Award for Industry/School Partnerships and the School of Excellence Award for Technology Innovation. His company GSE (Global Services in Education) has been recognised as having the Best Global Brand in International Education 2015 and 2016. Considered one of the premier experts in his profession, Greg has trained teachers and principals throughout the world in areas such as critical thinking, language development and leadership. His expertise in school start up projects, leadership and curriculum development, has made him a sought after authority in these disciplines.